Latest company updates and industry news

Back to the basics: Beyond ranking factors

Ranking factors are important, but is that really what you should be focusing on? Marketers need to first turn their attention to design,…
Continue reading

Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement

Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel. Despite the fact…
Continue reading

Bing Hotel Ads moving out of beta to general release with Koddi

The release opens up another paid channel for hotel marketing. In the wake of running its Hotel Ads offering in beta a year…
Continue reading

Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share. About three years prior, Yahoo and Mozilla reported…
Continue reading