Author Archives: Nick Bathla

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How to keep your staging or development site out of the index

You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Here are…
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Coming to terms with fake reviews

In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that…
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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google has also released search trends around Black Friday and Cyber Monday-related search queries. Google is augmenting its mobile shopping background to plan…
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Are you changing keyword bids too often?

It’s great to proactively manage your paid search accounts, but makes the case for backing off a little when it comes to bid…
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Private blog networks: A great way to get your site penalized

What private blog networks (PBNs) are, how to identify them, and why you should steer clear. You may have found out about private…
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Google adds new features to its job listings search tool released earlier this year

Salary, location and application details are now included directly in job listing search results. Subsequent to discharging its job listings  search include in…
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Google News adds new referral URL source that publishers should begin tracking

Google tells publishers to add news.url.google.com to the Google News referral tracking sources. Google has discreetly reported in its Google News discussion that…
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Target the right keywords — for Google AND your clients

The importance of educating your clients on different types of keywords and when to target them. It’s been momentarily, on account of an…
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Google searches now correspond to user location instead of domain

Users can still change their search settings to select a country service if desired. Google reported today that it is changing the way…
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How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but you can build your authority for these…
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