Author Archives: Nick Bathla

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Back to the basics: Beyond ranking factors

Ranking factors are important, but is that really what you should be focusing on? Marketers need to first turn their attention to design,…
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Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement

Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel. Despite the fact…
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Bing Hotel Ads moving out of beta to general release with Koddi

The release opens up another paid channel for hotel marketing. In the wake of running its Hotel Ads offering in beta a year…
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Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share. About three years prior, Yahoo and Mozilla reported…
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It’s time to change your SEO reports!

SEO reports are often really useful… for SEO professionals. If you want to truly prove the value of your services to your clients,…
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PPC agencies will play these 4 roles when automation takes over

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but it is believed…
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Links: To speed or not to speed

Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t. When we initially began as an…
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Google officially increases length of snippets in search results

Company says change is meant to provide more descriptive snippets. Google has affirmed with Search Engine Land that it has rolled out an…
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Google Trends now shows data for YouTube search, Google Shopping, News search & Image search

Google says it aims to open up more data to show what’s being searched around the world. Google is adding new channels to…
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When SEO isn’t your SEO problem

Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Common client obstacles and how to overcome them. On the…
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